I am looking for a few smart women!
I finally figured out my niche! It is like picking your major in college. You take a few classes, then weigh out your options and you just pick something you think you will like doing. Hopefully you won't change majors because then you'd be taking a bunch of classes that really don't work for a different major.
Anyway, my niche is single women buyers! And for purely selfish reasons. Out of all the buyers I've driven around and helped find homes, I have the most fun with the single girls. Don't get me wrong, I'll help just about any qualified buyer, and I really like marketing houses for sale because I am good at it, but sometimes girls just wanna have fun!
And not coincidentally, 50% of the homes I have sold were to single women. The statics tell the whole story:
- The single female segment of the homebuyer population accounted for
18% of all homebuyers in 2004. - Single women purchased approximately 1 in 5 homes in 2003, while more than one in ten were purchased by single men.
- More women (15.5 million) than men (11.8 million) lived alone. Among these, women were more likely than men to own their homes (56% vs. 47%).
- About one-quarter of the nation's nearly 8 million single mothers spend more than half of their incomes on housing, compared with 1/10 of households headed by single fathers.
- Over the time period of 1994-2002, the number of unmarried females owning homes climbed from 13.9 million to 17.5 million
Sources: 2006 National Association of Realtors Profile of Home Buyers and Sellers.
Women just can't help being so smart!
black, tall, large, or you are looking for someone has the same interest, for some people may love pets, riding, horse
riding, sports......I find that tallfriends.com has a good try, members on that site may enjoy chating with someone they are
looking for. ......
Stacey - You are on the right track and there are dozens of true experts that agree with you. I highly recommend reading Lovemarks by Kevin Roberts. This book is about written about branding but you will think the book was written specifically for you and your niche market. Happy Selling!
Sam- Thanks so much for the suggestion! I will definately check it out.